We’re experienced in the strategic development of policies for dealing with the news media for several leading retailers and Fortune 100 companies. The firm has been involved with successful media strategies involving crisis situations and media investigations at the local and national level, as well as proactive PR campaigns.

Leading businesses also engage LSA to help identify, capture and communicate the most important words and stories which drive the organization, from the inside out.

KEY MESSAGE DEVELOPMENT
Key messages are the words which are at the heart of a vision, a corporate strategy or a product roll-out. They are the words which, at their core, convey the vision, the compelling stories and the simple facts which will engage and persuade an audience.

LSA can listen throughout an organization and hear the key messages and translate them into words that will work throughout the organization and with its public audiences.

MEDIA POLICY CREATION
LSA has helped to create the media policies and develop plans for introducing the policies across the organizations - at the executive level and in the retail stores. She has developed the training tools and led the training to encourage successful adoption of the media strategies.

INTERNAL & EXTERNAL COMMUNICATIONS PLANNING
LSA will help to develop strategies and draft a plan to communicate pro-active or reactive information. These plans can include standby statements, a variety of scenarios and accountabilities to easily execute.

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